One thing Greg Norman has tried to do with LIV Golf is secure a high-profile TV deal. He has been unable to do so, and the CW has been one of the primary ways for fans to watch the tour. Now, after a big revelation about his future with the tour, he’s being candid about where things have gone wrong.
Via Golf.com, the LIV CEO said:
“Where we’re falling short is due to the headwinds in not getting a network [TV] deal. That creates uncertainty in the marketplace. [A lot of companies say] let’s see what happens. That rolls into sponsorship. We have an enormous number of big corporations who are talking to us and would be very keen to come on.”
Norman isn’t sure what’s going to happen after the tour’s current TV deal expires. He added:
“Whether it happens or it doesn’t is going to set the marketplace at ease. When we know what we’ll do and the marketplace will know how to navigate the situation. But the headwinds continue from a scheduling and venue perspective as well.”
But whatever happens with the tour and the television broadcasting, Norman is optimistic. The CEO whose contract ends in 2025 says they’ve been true to themselves throughout and that he’s taken the high road in everything.
He concluded:
“We knew what we had and what we are doing is right. Time and patience is our greatest ally … 36 tournaments (in three years) is nothing. The PGA Tour has been around for 56. And we’ve done it in three years. That’s why I’m an optimist looking into the future and where we will be in 10 years.”
