The LIV Golf is expected to announce a new CEO next week who will replace the former Australian pro golfer Greg Norman. According to Sports Business Journal’s Josh Carpenter, Scott O’Neil is a front-runner to take up this position.
O’Neil is the CEO of Merlin Entertainment in the UK and has previously served as the top executive for Philadelphia 76ers and NJ Devils. However, according to Sky News, he has stepped down from this role, adding fuel to the speculation.
The NUCLR Golf posted this update on their X account and wrote:
“LIV Golf could announce Greg Norman’s replacement as early as next week and is reportedly in advanced discussions to hire Scott O’Neil as its new CEO. Sky News reported today that O’Neil has just stepped down from his role as CEO of Merlin Entertainment in the UK. O’Neil previously served as the top executive for the Philadelphia 76ers and NJ Devils.”
Earlier, Greg Norman revealed to Sports Illustrated that his contract with LIV runs through August 2025. And even if Scott O’Neil replaces him as the CEO, Norman is expected to be associated with the league in a senior role.
Scott O’Neil already has ties with LIV as the league hired Katie O’Reilly from the 76ers earlier this year to lead its team business operations. Katie was hired by O’Neil at the 76ers in 2013 in sales at MSG and in the NBA’s TMBO department.
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He is a well-known entity in the sports business sector, and hiring him would be a statement from PIF’s Yasir Al-Rumayyan about LIV’s future.
LIV has already hired new people this year, like Adam Harter as the Chief Marketing Officer, John Ruzich as the Chief Legal Officer, IIana Finley as the Chief Communications Officer, and David Phillipps as the Chief Financial Officer.
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