Bryson DeChambeau’s disappointing performance at the U.S. Open this year has sparked a wave of criticism, especially after what many are calling a desperate marketing stunt. The 31-year-old failed to make the cut at Oakmont, finishing well outside the line after two erratic rounds. But what happened next raised more eyebrows than his scorecard.
Shortly after his early exit, DeChambeau resurfaced far from the fairways — in Dallas, promoting the upcoming LIV Golf event. Fans were stunned to see him holding signs and handing out flyers with ticket offers for LIV Golf Dallas, scheduled later this month. A “buy one, get one free” deal was at the center of the campaign, which many interpreted as a gimmick.
Social media backlash
The reaction online was brutal and swift. One fan posted,
“Bryson DeChambeau’s LIV Golf career is over, it seems. From major contender to street promoter.”
Another wrote,
“It’s giving desperation. If LIV was thriving, why the ticket promo circus?”
Others speculated whether the stunt was a strategic attempt to deflect attention from his poor play or a sign that LIV’s popularity may be hitting a wall.
A former major champion, now chasing attention?
Just a year ago, DeChambeau was lifting the U.S. Open trophy. Now, his focus seems to have shifted from golf domination to damage control. While he remains one of LIV Golf’s biggest names, his recent slump, paired with this unorthodox promo push, has left fans questioning where his priorities lie.
Whether this is just a bump in the road or a signal of deeper trouble for both DeChambeau and LIV Golf remains to be seen. But one thing’s clear — fans aren’t buying what he’s selling, both on and off the course.
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